Okay. The Super Bowl was the second most watched American television program. It eclipses every televised sporting event there is, even the Olympics in the USA. So, this year, it aired on Fox.
Word on the media side is that Fox's S&P really fell hard on the salespeople. For example, GoDaddy.com was forced to withdraw one of their SB spots featuring Danica Patrick for using the word "beaver".
The game was amazing, the ads...not so much. Fox raked in about $260 million in ad revenue from the 63 30-sec spots available. However, nothing stood out. It was all cutesy, ho-hum types of commercials and rehashings of ideas beaten to death years prior. Even the beer companies didn't bring the heat.
And Naomi Campbell hawking SoBe water? Do you really want that woman repping your brand? Whoever green-lit that creative should be dealt with...
I only worked on one SB spot but that aired locally in the southern US. Nowhere near a national spot during the 4th Q., but media people work incredibly hard to get these creatives on air. Without us, the agencies would be nothing... At least that's what I like to pretend.
Anyway...from a creative standpoint, Courtney has some thoughts... Check it out.
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